The team at diddi dance, the brand behind the much-loved preschool dance classes, are extremely proud to announce their franchise diddi dance Essex has achieved Gold accreditation from the Children’s Activities Association (CAA). The CAA is the only not-for-profit, industry-led association to set and raise standards in all organised children’s activities across the UK and this achievement clearly showcases the team at diddi dance Essex’s passion for excellence.
Set-up by leading industry experts in 2015, including diddi dance Founder Anne-Marie Martin, the establishment of the CAA (a Community Interest Company) has revolutionised the children’s activities sector. After Anne-Marie completed the accreditation process for diddi dance in 2016, she decided to offer the same accreditation to each diddi dance Franchise. This past month Anne-Marie & diddi dance were thrilled to personally accredit diddi dance Essex.
Over 200,000 children a week now attend a CAA member activity and it is a truly fantastic endorsement for diddi dance Essex to be part of this ground-breaking national initiative. Their commitment to achieving Gold shows their dedication to demonstrate to their industry peers and their fellow diddi dance franchisees that they excel at what they do as well as giving parents the reassurance they deserve when selecting the best classes for their little ones.
Caroline Gunn and Jennifer Storey opened diddi dance Essex in January 2011 and have gone on to grow it into one of the most recognisable diddi dance brands in the nation. Becoming a Gold accredited member of the CAA is the latest achievement in the brand’s 6-year success story supporting dancing toddlers weekly.
It is staggering to learn that before the CAA, there was no national, independent association in the UK for the children’s activity sector as a whole. Through the development of the CAA Code of Practice and via their thorough accreditation, for the first time, parents can now easily make simple, informed decisions when choosing from the wealth of children’s activities out there. Just by asking whether the provider is a CAA member, a parent or carer can get reassurance on important issues such as insurance, health and safety, criminal record checks, training, qualifications, class content and much more.
As one parent said regarding the CAA –
With so many clubs and classes to choose from it’s so hard to know which are the best and what I should be asking when I leave my children in the care of a class leader. In the past I just wrongly assumed kids’ activities must have to be regulated. Knowing that the CAA has asked those important questions to help keep my child safe is fantastic – so now I just look for their logo!”
Having achieved Gold CAA accreditation means that diddi dance Essex has been independently verified as having met or exceeded all the necessary elements of the CAA Code of Practice. Assessed by Dr Amanda Gummer PhD, one of the UK’s leading experts in child development and Founder of Fundamentally Children, the CAA’s official independent accrediting organisation, this accomplishment offers parents peace of mind when selecting an activity from the myriad of providers out there.
Anne-Marie commented on the accreditation process and Caroline & Jennifer’s success:
Using the CAA accreditation system to ensure all our franchisees are performing to not only our high standards but also a nationally recognised association too is so important to us. It’s fantastic seeing our second franchise gain gold accreditation. Caroline and Jennifer have always run a fantastic franchise and this just validates it to their customers, giving them peace of mind.”
Adding to this Caroline & Jennifer of diddi dance Essex said:
We have worked very hard and are so delighted to have achieved our Gold Children’s Activities Association (CAA) Accreditation. There are literally hundreds of children’s activity groups out there and it’s really important for us to be able to say to parents, that with our Gold Accreditation, they can be assured that by choosing our classes we have all the relevant insurance, DBS, Health & Safety policies and equipment checks in place as well as having undergone rigorous assessment of our teaching methods and techniques. Being able to offer parents that peace of mind regarding our activity provision puts us above the rest!“
Congratulations again to Caroline & Jennifer and their franchise. If you would like more information about diddi dance Essex visit the Facebook page here or read all about them by clicking here.