We are absolutely delighted to announce that Liz & Rachael from diddi dance Plymouth & Surrounding have become a winner at the Great British Franchise Awards 2023 from Which Franchise. These awards are in recognition of outstanding franchisees who demonstrate the ability to perform exceptionally well in all areas of their business. 

“Dance school owners Liz Kelly and Rachel Martin have spent most of their seven years in business together laughing – and now they have something else to smile about after landing a major industry award. The women behind diddi dance in Plymouth have won a Great British Franchisee Award, the highest honour in the franchising world. But their path to success found itself blocked by Covid – and the pandemic certainly kept them on their toes”.

 

“We suffered a real setback in the growth of our business during the pandemic,” says Liz, “ but we were able to overcome the first lockdown by taking our classes online. All of our customers were delighted to be able to continue their Diddi dancing ,and it broke up their day and kept the little ones active when no-one was allowed to leave the house. We’re both extremely passionate about what we do, and we’ve spent most of the time laughing. How many people can say that when running a business?”

 

Anne-Marie Martin, founder of the diddi dance network, agrees, “Liz and Rachel have been with Diddi Dance since 2016 and work brilliantly as a partnership,” she says. “They have teachers who run classes for them and have extended their territory as well.” 

 

Congratulations Liz and Rachael on your fabulous award.