We are so proud to be on the Elite Franchise‘s list of UK’s TOP 100 Franchises 2021 🏆 🤩
This is our fourth year appearing in the top 100 and we are delighted to have maintained this in 2021 #EF100 💚💗💙⠀⠀
Thank you to all our franchisees for their continued hard work making our network such a success 🎉
If you would like to know more about joining our award-winning, family-friendly, supportive network, we would love to hear from you https://www.diddidance.com/franchise/ 💚💗💙
The winners of the National What’s On 4 Awards for the Children’s Activities Sector with Morton Michel were announced at a special awards ceremony last Friday. We are absolutely thrilled and proud to announce that our very own founder of diddi dance Anne-Marie Martin, was presented with the highest honour of The Lifetime Achievement Award.
What’s on 4 said “Anne-Marie’s devotion and passion for the industry is awe-inspiring and relentless. We can’t think of a better name to add to the Lifetime Achievement hall of fame for children’s activities.”
As with the other What’s On 4 awards, The Lifetime Achievement award isn’t voted for by customers which means that Anne-Marie’s achievements over nearly 17 years have been recognised by industry leaders as truly exceptional and worthy of bestowing this most prestigious award.
These pioneering awards were launched in 2007 to celebrate the UK’s best children’s clubs and classes, along with leaders, volunteers and party providers for children – as nominated and voted for by the experts – parents, carers and parents-to-be.
Over the last decade, the What’s On 4 Kids Awards have become established as the industry accolade with hundreds of exceptional businesses and individuals in the flourishing sector keen to be part of the action and be in with a chance to be revealed as a finalist or winner!
Anne-Marie said “I am absolutely honoured and delighted to have been recognised for my work with diddi dance, in receiving The Lifetime Achievement award from What’s On 4 and to join such prestigious previous winners of this award is indeed a privilege.”
Now in its 13th year, this National awards programme welcomes the return of headline sponsor Morton Michel and supporters STA and ClassBiz alongside ceremony hosts, NatWest. Parents and carers logged on to What’s On 4 Kids to cast a massive 80,000 nominations and votes to ensure that their ‘most-loved’ were in the running.
What’s On 4 Kids Managing Director, Sam Willoughby, concluded
‘Each and every year it’s a pleasure to welcome back so many activities, keen to be part of these National awards once again but it’s also so exciting to see the new nominees from this thriving sector being showcased for the first time. We know from parents’ testimonials how clubs, classes and individual leaders have such a positive impact on the lives of their children and it’s an honour therefore to publicly recognise and celebrate these activity providers in this way. Huge thank you to NatWest, Morton Michel and all our sponsors and supporters as well as the thousands of parent voters for being such a massive part of the What’s On 4 Kids Awards 2019’.
Previous winners of The Lifetime Achievement Award were Steve Franks (Water Babies) in 2017 and Kathy Doolan (Rhythm Time) in 2018.
diddi dance has received the results of its Franchise Satisfaction Survey conducted with Work Buzz. This is to ensure that we can continue to build upon the work we do with our franchise network and to improve the service we provide to our franchisees.
For the 6th year running, diddi dance is extremely proud to have been awarded the 5 Star Satisfaction Award from the survey, with an overall satisfaction score achieved of 85%.
Work Buzz describe the survey objective,
“to identify and understand how the franchise is performing through the eyes of its franchisees. This survey covers the critical areas of training and support, products and services, marketing, franchisee-franchisor relations, leadership and rewards.”
Just some of the feedback we received about our diddi dance franchise from our current franchisees includes:
“Always very supportive. Always available to help at any time.”
“The branding is incredible and the new marketing is very innovative.”
“A great support system.”
“An excellent leadership team.”
Top franchisors, based on the feedback, are then shortlisted for the Best Franchise Awards
To be part of our award-winning franchise network please get in touch today!
Our very own diddi dance Founder Anne-Marie Martin was yesterday awarded the highest accolade at the EWIF awards 2019 – Inspirational Woman Franchisor 2019, sponsored by Little Voices.
We are delighted to be celebrating this most prestigious of awards for Anne-Marie at diddi dance HQ.
Anne-Marie was awarded the title at the EWIF ceremony yesterday, due to a hugely successful year last year, both as a franchisor, for her brand and network, and personally. This included delivering talks at local women’s networking events, sharing her experiences at franchising events, and inspiring the next generation at local schools, advocating franchising at every opportunity.
Improvements to the franchisee training and ongoing support, has seen the network feeling more motivated and empowered with even more webinars, face-to-face meetings, and forums. As a result, based on franchisee satisfaction, the franchise has been awarded 5* status for five years in a row. Whilst overall turnover increased, right across the network.
We also give huge congratulations to our franchisee Charlotte Foxley who runs diddi dance North Essex and South Suffolk, for winning Woman Franchisee of the Year 2019, Sponsored by McDonalds.
Charlotte runs a team of six teachers who cover 20 classes a week and works with several nurseries and special needs schools delivering diddi dance. Charlotte’s business is the first diddi dance franchisee to complete the Para Dance Instructor qualification in July.
And a massive well done to Emily Norman who runs diddi dance Bristol, for making it as a finalist in her category of Young Woman in Franchising, a brilliant achievement.
We’re so proud of all of our diddi finalists and winners!
diddi dance are excited to say we have been nominated for two What’s On 4 Kids Awards 2019 in the following categories:
Most Loved Music, Dance or Performing Arts Activity – Franchisor or Independent Taught By 30+ Leaders
Most Loved Party Activity – with 40+ Leaders Overall
These awards celebrate the UK’s biggest brands in the world of kids’ activities, the nations most talented teachers and class leaders, the most amazing volunteers and best party people – as nominated and voted for by the experts – parents, carers and parents-to-be.
If you can spare a minute please vote for us then wish us luck for a win! 
Closing date for voting is 12 noon on 24th June 2019.
diddi dance Franchisee Andrea who runs diddi dance Reading & Wokingham recently became the 6th diddi dance franchise to be fully accredited by the Children’s Activity Association. To read all about her recent achievement just click here. 
Because of this success, we at diddi dance wanted to take the time to tell you all about Andrea and diddi dance Reading & Wokinham here!
How long have you been with diddi dance?
I launched my first class in January 2014 – so I’m now well into my sixth year.
What did you do before joining diddi dance?
After completing a degree in Sports Science, I started out working as a Lifestyle Consultant in a Health Club, where I also taught Exercise to Music classes. I then moved on to Leisure Centre, and finally, Sports Park management where I also completed a Master’s Degree in Business Administration (Sports Management) by distance learning. After about a decade I fancied a change from operational work and took on the role of Account Manager at a specialist Sports/Fitness Public Relations agency. My clients here included Life Fitness, Leisure Connection, DC Leisure and Lifetime Training. I continued working at Promote PR until my second child was born in 2010.
Over the years I’ve participated in many different dance disciplines from Ballroom to Belly to Bollywood! My major interest, since the age of three, has been Highland dancing. Following my competitive career, the pinnacle of which was winning the English Championships, I began dancing professionally (on a part-time basis whilst studying). I was lucky enough to perform in cabaret at many top London hotels, with engagements further afield including tours of Japan, Sicily and Spain.
What do you love most about diddi dance and running your own business?
I believe that in order to make any business successful, you need to be passionate about your product or service – and dance is my passion. Quite simply – I love dancing and moving to music! I think dance is one of the best ways to keep fit, healthy and happy. As a child I used to spend hours dancing around my dining room to my dad’s records and I love that I now get to do this as my full-time job! I honestly believe that the role of diddi dance franchisee was made for me – as I get to combine my love of dance with the knowledge and experience of business management I’ve gained over the years. And it’s fantastic to have the opportunity to share my joy and enthusiasm for dancing with hundreds of young children and to help inspire them to get moving!
What has been the best thing that has happened to you because of diddi dance?
Whilst it’s been hard work, it’s also been incredibly rewarding, both professionally and personally. I think it would be fair to say that diddi dance gave me back a real sense of purpose, self-worth, confidence and control – all things that I feel I lost somewhere along the line between being a full time employee and becoming a ‘stay at home’ mum.
It’s always amazing, and humbling, to witness how much of an impact you’ve had on your little students’ lives. I love seeing children blossom in class from shy little toddlers, clinging to mum; to confident young children – happy to show off their funky moves at the front of the class! And it’s always really special to hear parents telling you that their child has named their favourite cuddly toy after you; or doesn’t stop talking about diddi dance all week; or gallops their way down the aisle in Sainsbury’s; or pretends to be you – calling the register for their dolls; or makes their vegetables at tea time do the ‘Circle Dance’ around their plate! All these things are simply priceless.
What has been a highlight for you since taking on your diddi dance?
I think attending the launch event for the Reading Children’s Festival again last year and having so many previous and current diddi dancers and parents seek me out and tell me how much they love diddi dance, or how much their little one gets/got from the classes, or how great they think one of my teachers is – has to be a real highlight. Not least because it represents the huge journey I’ve taken… From the first time I attended the event (five years ago) – when I could barely get anyone to even take a flyer from me! But perseverance pays and year by year, as the company has grown, I’ve gone from being largely ignored that first year, to feeling like a bit of a minor celebrity five years down the line!
What is something you are looking forward to as you continue with your diddi dance franchise?
I really enjoy all aspects of running the business. I get a real buzz from the practical teaching side, but I also love the marketing, financial management, business planning, HR management, accounting and even the administration! I’ve got a very clear plan of what I want to achieve this year and what direction I want the business to go in, so I’m looking forward to working towards my goals and objectives and continuing to grow.
What do you enjoy most about your diddi dance?
It’s very hard to beat the magical feeling you get when you have a class full of toddlers all giggling at your silly antics and you know you’ve got them completely engaged and absorbed in the activity!
What do you enjoy most about being your own Boss?
I’m quite self-motivated and hard working so I really like the fact that “you get out what you put in” when you’re running your own business. I’ve been able to achieve a (fairly) healthy work/life balance and can work my hours around what’s best for my family. Having ultimate control over the growth of the business has been great and I love that I’ve had the opportunity to scale it up as my children have become a little more independent and my available work hours have increased.
What does the CAA accreditation mean to you?
I always set myself and my team the highest of standards, as I truly believe that “if a job’s worth doing, it’s worth doing well!” I pride myself on the quality of service I provide my customers and, wherever possible, I try to exceed their expectations, so it means a lot to be awarded Gold accreditation from the CAA. With so many toddler classes around today, I believe it’s really important for parents to have the peace of mind that the activity they’ve chosen is setting the benchmark for quality control in all aspects of the business.
And finally, what is your favourite diddi dance theme and why?
For me, variety is the spice of life, so each time a new theme begins, it feels like my new favourite! (Having 16 different dance styles to work through is one of the things I love best about diddi dance.) But if I really have to choose one, I would go for the Jive – I love the full on energy and commitment required and the sheer joy that you can’t help feeling when you’re kicking and flicking! And the ‘Dinnertime’ track used for the Jive is toe-tappingly brilliant!
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The team at diddi dance, the brand behind the much loved preschool dance classes, are extremely proud to announce their franchise diddi dance Reading & Wokingham has achieved Gold accreditation from the Children’s Activities Association (CAA). The CAA is the only not-for-profit, industry-led association to set and raise standards in all organised children’s activities across the UK and this achievement clearly showcases the team at diddi dance Reading & Wokingham’s passion for excellence.
Set-up by leading industry experts in 2015, including diddi dance Founder Anne-Marie Martin, the establishment of the CAA (a Community Interest Company) has revolutionised the children’s activities sector. After Anne-Marie completed the accreditation process for diddi dance in 2016, she decided to offer the same accreditation to each diddi dance Franchise. This past month Anne-Marie & diddi dance were thrilled to personally accredit franchisee Andrea Bickford and her franchise diddi dance Reading & Wokingham.
Over 200,000 children a week now attend a CAA member activity and it is a truly fantastic endorsement for diddi dance Reading & Wokingham to be part of this ground-breaking national initiative. Andrea’s commitment to achieving Gold for her franchise shows her dedication to demonstrate to her industry peers and her fellow diddi dance franchisees that she excels at what she does as well as giving her parents the reassurance they deserve when selecting the best classes for their little ones.
Andrea opened diddi dance Reading & Wokingam in January 2014 and now runs numerous classes in the area, and has gone on to grow it into one of the most recognisable diddi dance brands in the nation, Becoming a Gold accredited member of the CAA is the latest achievement in the brand’s 6 year success story supporting dancing toddlers weekly.
It is staggering to learn that before the CAA, there was no national, independent association in the UK for the children’s activity sector as a whole. Through the development of the CAA Code of Practice and via their thorough accreditation, for the first time, parents can now easily make simple, informed decisions when choosing from the wealth of children’s activities out there. Just by asking whether the provider is a CAA member, a parent or carer can get reassurance on important issues such as insurance, health and safety, criminal record checks, training, qualifications, class content and much more. 
As one parent said regarding the CAA –
With so many clubs and classes to choose from it’s so hard to know which are the best and what I should be asking when I leave my children in the care of a class leader. In the past I just wrongly assumed kids’ activities must have to be regulated. Knowing that the CAA has asked those important questions to help keep my child safe is fantastic – so now I just look for their logo!”
Having achieved Gold CAA accreditation means that diddi dance Reading & Wokingham has been independently verified as having met or exceeded all the necessary elements of the CAA Code of Practice. This accomplishment offers parents peace of mind when selecting an activity from the myriad of providers out there.
Anne-Marie, commented on the accreditation process and Andrea’s success:
“Using the CAA accreditation system to ensure all our franchisees are performing to not only our high standards but also a nationally recognised association too is so important to us. Andrea is a great asset to our franchise network, she is motivated, hard working and driven, and through her attention to detail its fantastic she has now been awarded her gold accreditation”.
Adding to this Andrea of diddi dance Reading & Wokingham said:
“I always set myself and my team the highest of standards, as I truly believe that “if a job’s worth doing, it’s worth doing well!” I pride myself on the quality of service I provide my customers and, wherever possible, I try to exceed their expectations, so it means a lot to be awarded Gold accreditation from the CAA. With so many toddler classes around today, I believe it’s really important for parents to have the peace of mind that the activity they’ve chosen is setting the benchmark for quality control in all aspects of the business”.
The EWIF (Encouraging Women Into Franchising) Awards 2019 finalists have been announced!
We are extremely proud that our very own Anne-Marie Martin, founder of the diddi dance franchise, has been selected as one of only three finalists for the highly prestigious EWIF Inspirational Woman Award 2019 sponsored by Little Voices.
On being nominated, Founder of diddi dance, Anne-Marie Martin said,
“To have been selected as a finalist in this most prestigious of EWIF’s awards, in the Inspirational Woman of the Year 2019 category, is truly an honour. I am hugely proud of our diddi dance journey and where we have come in 16 years of franchising, in supporting women to create their own work/life balance running a business as part of the diddi dance family. To have our hard work recognised by EWIF is a real tribute to our success as a franchise”
In addition, two of our own diddi dance franchisees have also been announced as finalists in their categories – Charlotte Foxley who runs North Essex & South Suffolk, is amongst five finalists for the title of Woman Franchisee of the Year 2019 sponsored by McDonald’s Restaurants and Emily Norman who runs Bristol, is one of three selected finalists for Young Woman in Franchising of the Year 2019 (Under 30) sponsored by Darwin Gray. Here’s what they both say on their nomination:
Charlotte Foxley, finalist for Woman Franchisee of the Year 2019, said,
“I feel extremely honoured to have been selected as a finalist in this category and to have the hard work that I’ve put in to build my diddi dance franchise during 2018 recognised in this competitive field by EWIF”
Emily Norman, finalist for Young Woman in Franchising (Under 30) 2019, said,
“I am very excited for this year’s awards and feel very proud to have made it as a finalist in this category by EWIF. To achieve recognition as a young diddi dance franchisee within a male dominated industry by a prestigious awards body is a great honour”
We are exceptionally proud of our diddi dance finalists and applaud the hard work they have all put in throughout 2018 to reach this point. We wish them all the best of luck for the EWIF Awards 2019, which will be held this year on Wednesday 1st May.
The What’s On 4 Kids 2019 Awards are open for nominations!
We would love if you could spare a moment to nominate diddi dance as a company and put your reasons in the box provided by visiting here
What’s On 4 Kids UK – Children’s Activities, a site where you can search for local activities, classes, groups and events for kids, children and babies. You can find hundreds of fun things to do with your children and family.
We thank you for your continued support 🙂
