Today we have had a super exciting day with the team from milkshake_tv 
Here’s Anne-Marie with Jen, Kiera and Matt. Be sure to keep an eye back here and on our social media pages later in the year to find out what we have been up to!
Thanks for an awesome day milkshake! 🙌
Our new diddi debutantes classes are perfect for children who are steady when sitting, giving young children alongside their grown-ups the opportunity to enjoy a love of movement to music from an earlier age whilst exploring dances from all over the world Once your little one is confidently walking they will receive their graduation certificate and move on to our diddi dudes classes, for children from confident walker to starting school
Contact your local diddi dance for more information.
Yesterday we attended the Disruptive Franchise Awards at The Oxfordshire Golf, Hotel & Spa, where thanks to so many of your votes we were awarded the ‘Best Online Presence’ award sponsored by Charlie Day Sales
We had had a fabulous day with Kristina Jones of diddi dance North East Wales who was finalist in the ‘Most Disruptive Franchisee’ category.
Of course there was time for a celebratory Tik Tok with original diddi dancer Anne-Marie 
As always, thank you for your continued support 
Last week we took part in the Children’s Activities Week with the theme #WatchMeFly.
We want to thank you for all your kind donations that will make such an impact to support the incredible cause of Caudwell Children. Your contributions provide vital support and opportunities for autistic and disabled children. Every donation, no matter the size, can make a difference in their lives and every penny raised goes directly to support the children and their families.
There’s still time to make a donation via our fundraising page if you would like to.
Thank you for your continued support.
Here are some pictures of our wonderful flying diddi dancers and teachers taking part throughout the week.
During this week, children’s clubs and classes across the UK will be celebrating Children’s Activities Week. Thousands of children, in their normal activity classes, will get dressed up in their #WatchMeFly costumes and take part in a sponsored activity, raising vital donations for Caudwell Children. Since it started, Children’s Activities Week has raised over £200,000 and helped provide life changing support for autistic and disabled children all over the UK, through the Caudwell charity.
We hope you will join us. Contact your local diddi dance for more information on how to get involved 
diddi dance franchisee Charlotte who runs diddi dance Shrewsbury & South Telford recently became fully accredited by the Children’s Activity Association. To read all about her recent achievement just click here.
Because of this success, we at diddi dance wanted to take the time to tell you all about Charlotte and diddi dance Shrewsbury & South Telford:
How long have you been with diddi dance?
I started dancing with diddi dance in 2017 and bought the franchise in 2019.
What did you do before joining diddi dance?
I worked in an office for an online retailer which sold… men’s underwear!
What do you love most about diddi dance and running your own business?
I love meeting new families and seeing little ones exploring all our fun dance moves.
What has been the best thing that has happened to you because of diddi dance?
Being part of a franchise network and meeting so many likeminded women has been the best thing about becoming a diddi dance franchisee. The joint festivals and fairs I have done with other local business owners have all been amazing!
What has been a highlight for you since taking on your diddi dance?
The 2022 annual AGM has been my personal highlight. As I took on my franchise not long before the first lock down, I had to wait nearly three years before going to diddi HQ and meeting lots of the franchisees. I also won the ‘diddi diva’ franchisee award for biggest growth – it felt great to know my business was bouncing back after covid.
What is something you are looking forward to as you continue with your diddi dance franchise?
Growing my territory and getting more of Shropshire diddi dancing!
What do you enjoy most about your diddi dance?
Working in an industry that I feel so passionate about is amazing. Dancing with children and their families never feels like work!
What do you enjoy most about being your own Boss?
The flexibility which means I can be there for school pick ups and other events.
What does the CAA accreditation mean to you?
I am so proud to have been independently accredited to give parent’s peace of mind that we have professional policies and procedures in place to keep children safe and happy at diddi dance (as well as having lots of fun in class!). For me this is a really important achievement ensuring that I am providing the best service I can for families.
And finally, what is your favourite diddi dance theme and why?
My favourite theme is Bollywood! I love seeing the diddi dancers grow in confidence to make their flower line together and the moves are really fun to explore in class.
diddi dance Shrewsbury & South Telford currently has multiple classes running across their exclusive area. Contact Charlotte directly if you’d like to attend a class:
Mondays:
Darwin Community Centre, Frankwell, Shrewsbury, SY3 8JS
Tuesdays:
9.45am Panda-monium Play Centre, Horsehay, Telford, TF4 3EE
1.30pm Hollinswood Community Centre, 7 Downemead, Hollinswood, Telford, TF3 2EW
Wednesdays:
1.30pm The Victoria Hall, Broseley, TF12 5EX
Thursdays:
9.45am @ Wem Town Hall, High Street, Wem, SY4 5DG
11am @ Medieval Madness, J & K Vanguard Way, Shrewsbury, SY1 3TG
Fridays:
9.30am @ St John’s Church Hall, Dawley Road, Telford, TF4 2PD
9.30am and 10.30am @ Mereside Community Centre, Mereside, Shrewsbury, SY2 6LH
Saturdays:
9.30am @ Bicton Village Hall, Church Lane, Shrewsbury, SY3 8ET
The team at diddi dance, the brand behind the much loved preschool dance classes, are extremely proud to announce their franchise diddi dance Shrewsbury & South Teford has achieved Gold accreditation from the Children’s Activities Association (CAA). The CAA is the only not-for-profit, industry-led association to set and raise standards in all organised children’s activities across the UK and this achievement clearly showcases the team at diddi dance Shrewsbury & South Telford’s passion for excellence.
Set-up by leading industry experts in 2015, including diddi dance Founder Anne-Marie Martin, the establishment of the CAA (a Community Interest Company) has revolutionised the children’s activities sector. After Anne-Marie completed the accreditation process for diddi dance in 2016, she decided to offer the same accreditation to each diddi dance Franchise. This past month Anne-Marie & diddi dance were thrilled to personally accredit franchisee Charlotte Burgess and her franchise diddi dance Shrewsbury & South Telford.
Over 200,000 children a week now attend a CAA member activity and it is a truly fantastic endorsement for diddi dance Shrewsbury & South Telford to be part of this ground-breaking national initiative. Charlotte’s commitment to achieving Gold for her franchise shows her dedication to demonstrate to her industry peers and her fellow diddi dance franchisees that she excels at what she does as well as giving her parents the reassurance they deserve when selecting the best classes for their little ones.
Charlotte took over diddi dance Shrewsbury & South Telford in October 2019 and now runs numerous classes in the area, and is working really hard to make it into one of the most recognisable diddi dance brands in the nation. Becoming a Gold accredited member of the CAA is the latest achievement in the brand’s success story supporting dancing toddlers weekly.
It is staggering to learn that before the CAA, there was no national, independent association in the UK for the children’s activity sector as a whole. Through the development of the CAA Code of Practice and via their thorough accreditation, for the first time, parents can now easily make simple, informed decisions when choosing from the wealth of children’s activities out there. Just by asking whether the provider is a CAA member, a parent or carer can get reassurance on important issues such as insurance, health and safety, criminal record checks, training, qualifications, class content and much more.
As one parent said regarding the CAA –
With so many clubs and classes to choose from it’s so hard to know which are the best and what I should be asking when I leave my children in the care of a class leader. In the past I just wrongly assumed kids’ activities must have to be regulated. Knowing that the CAA has asked those important questions to help keep my child safe is fantastic – so now I just look for their logo!”
Having achieved Gold CAA accreditation means that diddi dance Shrewsbury & South Telford has been independently verified as having met or exceeded all the necessary elements of the CAA Code of Practice. This accomplishment offers parents peace of mind when selecting an activity from the myriad of providers out there.
Anne-Marie, commented on the accreditation process and Charlotte’s success:
In an unregulated industry, we pride ourselves on delivering sessions of the highest standard and accreditation from the CAA gives parents peace of mind. Charlotte is an outstanding member of the diddi dance crew and that’s why she’s gold accredited
Adding to this Charlotte of diddi dance Shrewsbury & South Telford said:
I am so proud to have been independently accredited to give parent’s peace of mind that we have professional policies and procedures in place to keep children safe and happy at diddi dance (as well as having lots of fun in class!). For me this is a really important achievement ensuring that I am providing the best service I can for families
Have you nominated your diddi dance teacher yet?
The What’s On 4 Kids Awards are the most prestigious and longest running awards in the children’s activities sector, now in their 17th year.
Would you like to nominate your diddi dance teacher or Franchisee? Time is running out as the deadline is midday on Friday 24th March so click here if you would like to and to find out more information.
We are proud to have received nominations already so thank you for all your support.
To celebrate our 20th year of diddi dance, our Spring Merchandise Bundle is now available to purchase in our webshop!
You can grab your diddi dancer a Tshirt, bag and all three CDs for just £20.
Why not get yours now?!
