The team at diddi dance, the brand behind the much loved preschool dance classes, are extremely proud to announce their franchise diddi dance Wigan, Leigh & Warrington has achieved Gold accreditation from the Children’s Activities Association (CAA). The CAA is the only not-for-profit, industry-led association to set and raise standards in all organised children’s activities across the UK and this achievement clearly showcases the team at diddi dance Wigan, Leigh & Warrington’s passion for excellence.
Set-up by leading industry experts in 2015, including diddi dance Founder Anne-Marie Martin, the establishment of the CAA (a Community Interest Company) has revolutionised the children’s activities sector. After Anne-Marie completed the accreditation process for diddi dance in 2016, she decided to offer the same accreditation to each diddi dance Franchise. This past month Anne-Marie & diddi dance were thrilled to personally accredit franchisee Rebecca Hall and her franchise diddi dance Wigan, Leigh & Warrington.
Over 200,000 children a week now attend a CAA member activity and it is a truly fantastic endorsement for diddi dance Wigan, Leigh & Warrington to be part of this ground-breaking national initiative. Rebecca’s commitment to achieving Gold for her franchise shows her dedication to demonstrate to her industry peers and her fellow diddi dance franchisees that she excels at what she does as well as giving her parents the reassurance they deserve when selecting the best classes for their little ones.
Rebecca opened her first class for diddi dance Wigan & Leigh in November 2016 and within her first year achieved both her Bronze & Silver CAA accreditations. She started her second year by expanding her franchise to include the Warrington area and has now become the franchisee with the youngest franchise at only 1 year and 3 months running to achieve Gold accreditation.
It is staggering to learn that before the CAA, there was no national, independent association in the UK for the children’s activity sector as a whole. Through the development of the CAA Code of Practice and via their thorough accreditation, for the first time, parents can now easily make simple, informed decisions when choosing from the wealth of children’s activities out there. Just by asking whether the provider is a CAA member, a parent or carer can get reassurance on important issues such as insurance, health and safety, criminal record checks, training, qualifications, class content and much more.
As one parent said regarding the CAA –
With so many clubs and classes to choose from it’s so hard to know which are the best and what I should be asking when I leave my children in the care of a class leader. In the past I just wrongly assumed kids’ activities must have to be regulated. Knowing that the CAA has asked those important questions to help keep my child safe is fantastic – so now I just look for their logo!”
Having achieved Gold CAA accreditation means that diddi dance Wigan, Leigh & Warrington has been independently verified as having met or exceeded all the necessary elements of the CAA Code of Practice. This accomplishment offers parents peace of mind when selecting an activity from the myriad of providers out there.
Anne-Marie, commented on the accreditation process and Rebecca’s success:
Using the CAA accreditation system to ensure all our franchisees are performing to not only our high standards but also a nationally recognised association too is so important to us. It’s fantastic seeing our fourth franchise gain Gold accreditation. We’re so proud of Rebecca achieving this so quickly after starting her franchise and being so new to running a business. She’s a great asset to our network and well worthy of the full accreditation.”
Adding to this Rebecca of diddi dance Wigan, Leigh & Warrington said:
I think this accreditation is a fantastic way to show just how passionate diddi dance and I are about the quality of our classes. So much thought, hard work and dedication goes into the classes and the process of a child’s time with us at diddi dance is carefully considered. We follow rules and procedures to ensure the classes are safe, reliable and reach the high standard in quality.”
Our 
This award is for companies, colleagues, staff and associates to nominate a franchisee who clearly demonstrates how a flexible franchise can bring out the best in individuals – for the benefit of the business as well as families and customers, which we wholeheartedly think is Charlotte.
Congrats are in order for 
Congrats are in order for 
diddi dance Franchisee Emily who runs 
What is something you are looking forward to as you continue with your diddi dance franchise?
For the past few years diddi dance has worked with Smith & Henderson to have a Franchise Satisfaction Survey delivered to our franchisees so we can obtain anonymous responses from our current franchisees to help improve our franchise network. Now, for the 4th year running we have achieved a Satisfaction percentage in the 90s and have been awarded the 5 Star Franchisee Satisfaction Award once again!
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diddi dance Founder, Anne-Marie, had this to say about Emily and her achievements so far:
diddi dance Founder, Anne-Marie, is a finalist for Woman Franchisor of the Year and when asked about her nomination she said:
Rebecca, diddi dance’s Franchise Director, is a finalist for Woman Franchise Employee of the Year. She had this to say about her nomination:
Emily, from 
Charlotte, from 
Natalie & Dawn, from 