The team at diddi dance, the brand behind the much loved preschool dance classes, are extremely proud to announce their franchise diddi dance Reading & Wokingham has achieved Gold accreditation from the Children’s Activities Association (CAA). The CAA is the only not-for-profit, industry-led association to set and raise standards in all organised children’s activities across the UK and this achievement clearly showcases the team at diddi dance Reading & Wokingham’s passion for excellence.
Set-up by leading industry experts in 2015, including diddi dance Founder Anne-Marie Martin, the establishment of the CAA (a Community Interest Company) has revolutionised the children’s activities sector. After Anne-Marie completed the accreditation process for diddi dance in 2016, she decided to offer the same accreditation to each diddi dance Franchise. This past month Anne-Marie & diddi dance were thrilled to personally accredit franchisee Andrea Bickford and her franchise diddi dance Reading & Wokingham.
Over 200,000 children a week now attend a CAA member activity and it is a truly fantastic endorsement for diddi dance Reading & Wokingham to be part of this ground-breaking national initiative. Andrea’s commitment to achieving Gold for her franchise shows her dedication to demonstrate to her industry peers and her fellow diddi dance franchisees that she excels at what she does as well as giving her parents the reassurance they deserve when selecting the best classes for their little ones.
Andrea opened diddi dance Reading & Wokingam in January 2014 and now runs numerous classes in the area, and has gone on to grow it into one of the most recognisable diddi dance brands in the nation, Becoming a Gold accredited member of the CAA is the latest achievement in the brand’s 6 year success story supporting dancing toddlers weekly.
It is staggering to learn that before the CAA, there was no national, independent association in the UK for the children’s activity sector as a whole. Through the development of the CAA Code of Practice and via their thorough accreditation, for the first time, parents can now easily make simple, informed decisions when choosing from the wealth of children’s activities out there. Just by asking whether the provider is a CAA member, a parent or carer can get reassurance on important issues such as insurance, health and safety, criminal record checks, training, qualifications, class content and much more. 
As one parent said regarding the CAA –
With so many clubs and classes to choose from it’s so hard to know which are the best and what I should be asking when I leave my children in the care of a class leader. In the past I just wrongly assumed kids’ activities must have to be regulated. Knowing that the CAA has asked those important questions to help keep my child safe is fantastic – so now I just look for their logo!”
Having achieved Gold CAA accreditation means that diddi dance Reading & Wokingham has been independently verified as having met or exceeded all the necessary elements of the CAA Code of Practice. This accomplishment offers parents peace of mind when selecting an activity from the myriad of providers out there.
Anne-Marie, commented on the accreditation process and Andrea’s success:
“Using the CAA accreditation system to ensure all our franchisees are performing to not only our high standards but also a nationally recognised association too is so important to us. Andrea is a great asset to our franchise network, she is motivated, hard working and driven, and through her attention to detail its fantastic she has now been awarded her gold accreditation”.
Adding to this Andrea of diddi dance Reading & Wokingham said:
“I always set myself and my team the highest of standards, as I truly believe that “if a job’s worth doing, it’s worth doing well!” I pride myself on the quality of service I provide my customers and, wherever possible, I try to exceed their expectations, so it means a lot to be awarded Gold accreditation from the CAA. With so many toddler classes around today, I believe it’s really important for parents to have the peace of mind that the activity they’ve chosen is setting the benchmark for quality control in all aspects of the business”.
Franchise of the Year
