The team at diddi dance, the brand behind the much-loved preschool dance classes, are extremely proud to announce their franchise diddi dance Bristol has achieved Gold accreditation from the Children’s Activities Association (CAA). The CAA is the only not-for-profit, industry-led association to set and raise standards in all organised children’s activities across the UK and this achievement clearly showcases the team at diddi dance Bristol’s passion for excellence.
Set-up by leading industry experts in 2015, including diddi dance Founder Anne-Marie Martin, the establishment of the CAA (a Community Interest Company) has revolutionised the children’s activities sector. After Anne-Marie completed the accreditation process for diddi dance in 2016, she decided to offer the same accreditation to each diddi dance Franchise. This past month Anne-Marie & diddi dance were thrilled to personally accredit franchisee Emily Norman and her franchise diddi dance Bristol.
Over 200,000 children a week now attend a CAA member activity and it is a truly fantastic endorsement for diddi dance Bristol to be part of this ground-breaking national initiative. Emily’s commitment to achieving Gold for her franchise shows her dedication to demonstrate to her industry peers and her fellow diddi dance franchisees that she excels at what she does as well as giving her parents the reassurance they deserve when selecting the best classes for their little ones.
Emily took over diddi dance Bristol in December 2014, but previously was a teacher for the franchise since November 2013, and has since gone on to grow it into one of the most profitable & recognisable diddi dance brands in the nation. Becoming a Gold accredited member of the CAA is the latest achievement in Emily’s successful year as this follows on from her recent win at the EWIF Awards for Young Woman in Franchising.
It is staggering to learn that before the CAA, there was no national, independent association in the UK for the children’s activity sector as a whole. Through the development of the CAA Code of Practice and via their thorough accreditation, for the first time, parents can now easily make simple, informed decisions when choosing from the wealth of children’s activities out there. Just by asking whether the provider is a CAA member, a parent or carer can get reassurance on important issues such as insurance, health and safety, criminal record checks, training, qualifications, class content and much more.
As one parent said regarding the CAA –
‘With so many clubs and classes to choose from it’s so hard to know which are the best and what I should be asking when I leave my children in the care of a class leader. In the past I just wrongly assumed kids’ activities must have to be regulated. Knowing that the CAA has asked those important questions to help keep my child safe is fantastic – so now I just look for their logo!’
Having achieved Gold CAA accreditation means that diddi dance Bristol has been independently verified as having met or exceeded all the necessary elements of the CAA Code of Practice. Assessed by Dr Amanda Gummer PhD, one of the UK’s leading experts in child development and Founder of Fundamentally Children, the CAA’s official independent accrediting organisation, this accomplishment offers parents peace of mind when selecting an activity from the myriad of providers out there.
Anne-Marie commented on the accreditation process and Emily’s success:
Using the CAA accreditation system to ensure all our franchisees are performing to not only our high standards but also a nationally recognised association too is so important to us. It’s fantastic seeing our thirs franchise gain gold accreditation. Emily is a fantastic franchisee with drive, motivation and a fabulous leader in class. This gold accreditation is very well deserved of this award winning diddi dancer”
Adding to this Emily of diddi dance Bristol said:
It gives parents peace of mind that they are in a safe class and it is age appropriate for their child. [It also shows] that I am committed to giving 110% to all my customers and ensuring that diddi dance Bristol is at the highest standard a preschool dance class could be.”
Congratulations again to Emily and her franchise. If you would like more information about diddi dance Bristol visit the Facebook page here or read all about them by clicking here
For the past few years diddi dance has worked with Smith & Henderson to have a Franchise Satisfaction Survey delivered to our franchisees so we can obtain anonymous responses from our current franchisees to help improve our franchise network. Now, for the 4th year running we have achieved a Satisfaction percentage in the 90s and have been awarded the 5 Star Franchisee Satisfaction Award once again!
Joanna from 
diddi dance Franchisees Caroline & Jennifer who runs 
of us, but a fabulous one!
own business with control of our own hours, workload, etc seemed an impossibility. However, diddi dance ticked many of the boxes we had been struggling to tick after having children.
To be honest though, every day at diddi dance has a highlight that we can’t wait to share with each other after class:
And finally, what is your favourite diddi dance theme and why?
7HR
Caroline Gunn and Jennifer Storey opened diddi dance Essex in January 2011 and have gone on to grow it into one of the most recognisable diddi dance brands in the nation. Becoming a Gold accredited member of the CAA is the latest achievement in the brand’s 6-year success story supporting dancing toddlers weekly.
We here at diddi dance HO would like to take this opportunity to welcome our newest franchisee, Wendy, who will be running the new franchise – diddi dance South Glasgow, Kilmarnock, Ayr & Surrounding.
